In the same way that colours evoke feelings, moods and personality traits can also be assigned to fonts. Typefaces and their (many) associated personality traits
(Quite possibly nothing new here - but it’s always good to confirm our assumptions, right?) In short, bold content helps us remember better than normal or italic styles, and large font sizes also aid our memory. If we linger just a bit longer on the topic of recollections, it might also be worth pointing out the role of font sizes and styles. As highlighted before, because they take longer to read and decipher, they can lead to a deeper, more solidified knowledge. Serif typefaces significantly increase memory recall.Those with low vision also seem to prefer sans-serifs according to a research review. The 10 percent of the population believed to have dyslexia will likely thank you for going sans to help with reading performance. For larger chunks of text, you may want to choose Sans-serif fonts for a speedier read - which also improve accessibility. We can also shift the perspective here.Serifs decrease reading speed, so if you want your audience to spend more time on your content, you can use this to your advantage by picking, for example, Times New Roman, Garamond, Georgia, Didot, or whatever else takes your fancy from the Serif family.Let’s put this into a typeface context and pitch one against another, so you can decide which will suit your design better. In other words, though they might help with studying and memorising, it all still makes for a shabby experience. Completely illegible font types will, of course, push this takeaway way past its limits as people won’t be able to, you know, read a thing.Īnother caveat to keep in mind is that material presented in more difficult-to-read fonts is enjoyed less. Meanwhile, easy-to-read fonts are processed faster, but encoded in less depth, adding up to a shallower, more fleeting recollection. Such fonts also help us be less distracted and hold onto our focus in noisy environments. The harder our brain has to work, the better we can remember content, as it adapts (and rises) to the challenge. Starting with a significant one: fonts that are more difficult to read actually promote memory retention. As this doesn’t exactly seem to twist the science, the takeaways will still apply.
Expect a highly condensed, but informative summary of the current findings, so you’ll know when to apply specific typefaces for your intended outcomes.Īn image that reads “What’s in a font?” in multiple typefaces.īefore kicking off, as a possible trigger warning, I should mention that I will be using “fonts” and “typefaces” at times interchangeably here - despite the minor differences namely that the former exists as part of the latter. Which typefaces are easy to read and which aid memory retention? How does one choose a font that aligns with the brand on a psychological level? Which of them boast a personality and what kind? These are just a few questions research seems to have answered for us. The following science-backed ideas will hopefully inspire some typography decisions that will best suit your project and goals. If selecting the right typeface has ever felt overwhelming or slightly daunting to you, perhaps reflecting upon font psychology can offer some clarity. Typography also drives a handful of other cognitive processes that often get overlooked - but we can remedy that. The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke.
0 kommentar(er)
